Los Angeles Times - In accounting for revenue increases in ticket sales, parking, food, drink and merchandise, Manny Ramirez generated an estimated $7.6 million for the Los Angeles Dodgers.
The Dodgers' average attendance jumped by 4,288 after Ramirez was acquired.
The Dodgers also sold 14,000 Ramirez T-shirts at $29 each, 6,000 dreadlocks at $25 each and 500 authentic jerseys at $280 each. That's another $700,000 in revenue, strictly from stadium sales.
By the estimate of two sources within the organization, neither of which was authorized to discuss club finances publicly, the Dodgers could reap as much as $15 million from Ramirez this season. [READ] |
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