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| 21st November, 2009 - 11:06 am | New York Daily News - The Yankees have an important decision to make regarding World Series MVP Hideki Matsui and his play on the field is only half of it.
Roughly twenty news outlets from Japan cover the Yankees on a daily basis because of Matsui.
He has helped the Yankees build a presence in Japan during his time with the team, prompting Asian companies to even buy advertising space at Yankee Stadium.
"He's very important over there because he enhances the Yankee brand in Asia significantly," said a baseball official.
"They've done well there. Does he get some of the credit? Yes. All of it? No. It's hard to quantify. It's no giant amount of money. The business part is not going to be a factor in this. This is a baseball decision, not a business decision."
Estimates of the money Matsui has helped contribute range from $15 million to $20 million. [READ] |
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